Hatch 10

NNZ at the Hatch Chile Festival

Hatch, New Mexico, is considered the chili capital of the world

Hatch, New Mexico, is considered the chili capital of the world. For years, NNZ has been a loyal partner to the local farmers who often pack their chilis in jute. This holds a special sentiment as our founder, Rien Boot (1889-1964), brought the NNZ story to life in 1922 by purchasing jute .

Depending on the storage conditions, transportation, and expected storage duration, chilis are often packed in jute. This is because of:

  • Breathability: Jute is a natural, breathable material, allowing moisture to escape, preventing mold and rot
  • Durability: Jute bags are strong, making them ideal for heavy loads
  • Cost-effective: In many chili-growing regions, jute is an accessible packaging material
  • Eco-friendly: Jute is biodegradable, offering an environmentally friendly packaging option
  • Protection: Jute bags protect chilis from direct sunlight, preserving their quality

Big thanks to the entire team for all their efforts in preparing for this event, and special thanks to our colleagues Mike Gear for the coordination and Michelle Rafferty for the beautiful photos.

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Growth has been based on NNZ strengths including it’s people, relationships and the value offered to clients, following our strategy of customer intimacy and service.
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